University of Wisconsin-Milwaukee
BA in Digital Arts and Culture

This project was created during my internship with Nonprof-IT at UWM. The Nonprof-IT program pairs students with a local nonprofit to support website updates, social media, brand identity, and more. The nonprofit I worked for is the World Affairs Seminar (WAS), a summer youth program that teaches leadership and diplomacy skills. WAS requested that my team design a new logo and build a new website.

As the graphic designer, I took charge of creating the logo. Our client gave us complete creative freedom, so I was able to pick out color palettes, font choices, and develop a multitude of concepts. This exploration is shown below, along with the top four concepts and the top five versions the client picked out. The color palette the client picked out was also used in the new website. I was responsible for creating a style guide for the website and logo. In addition, I developed the new “Counselors” page on the WAS website and helped my teammates with the UI and UX design of their pages.

Exploration
Top 4 Concepts
Top 5 Versions
Original Logo
New Logo
Color Palette and Font
Color Variations
Brandmark
Wordmark


Instagram Story
Instagram Post
Digital Screen
8.5×11″ Flyer

Instagram Story
Instagram Post
Digital Screen
8.5×11″ Flyer

Secret Garden Zine

This is a personal project I created. It’s a zine inspired by one of my favorite childhood movies, The Secret Garden. I took all of the pictures, and the text consists of quotes from the book.