World Affairs Seminar

The Nonprof-IT program at UW-Milwaukee pairs students with a local nonprofit to support website updates, social media, and brand identity. I worked for the World Affairs Seminar (WAS), a nonprofit summer youth program that teaches leadership and diplomacy skills. My team was asked to design a new logo and build a new website for WAS. As the graphic designer, I took charge of creating the logo. Our client gave us complete creative freedom, so I was able to pick out color palettes and font choices, and develop a variety of concepts. This exploration is shown below, along with the top four concepts and the top five variations the client picked out. The final logo is shown next to the original logo. I was also responsible for creating a style guide for both the logo and website. This included sizing, color usage, icons, buttons, type treatments, custom HTML, and more.

Logo Design

Exploration and Development

Top 4 Concepts

Top 5 Variations

Original Logo

New Logo

Spacing and Sizing Guides

Color Palette and Font

Color Variations

Website Design

I developed the new “Counselors” page on the website. Videos of the page before and after are shown below. In the original site, the counselors page consisted of “About Our Staff” and “Join Our Staff” tabs. Since the “About” tab contained little information, I combined the two tabs into one. This allowed the information to be organized more logically. I improved accessibility by increasing the contrast of the font and background colors. I also applied the new color palette and updated the application cards using custom HTML. Lastly, I assisted my teammates with the UI design of their pages.

Before

After

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